Merchandising Tip: Choosing Displays

Choosing your displays and fixtures is as important as selecting products. This is an investment that is well worth the price. Often, manufacturers will offer a free display with purchase. Why does this incentivize retailers? Because it makes you feel like you're saving money.

Unfortunately, the free fixture with purchase is not the most beneficial option for you because it becomes a billboard for that manufacturer and removes the focus from your products to the architecture of the display. Investing in consistent displays throughout your retail area is the best way to display products. Your displays are there to enhance product, not detract. Keeping everything clean and uncluttered helps maintain a fresh look.

When we re-merchandised this salon with Smart Fixtures, we tripled his sales. He is now paying his rent with his retail sales. See the before and after photos.

Also, remember to keep your displays full with products! You need to show you're serious about what you do and you believe in the products you're selling.