Commercial Office Concepts using Steelcase

Merchandising Tip: Choosing Displays

Choosing your displays and fixtures is as important as selecting products. This is an investment that is well worth the price. Often, manufacturers will offer a free display with purchase. Why does this incentivize retailers? Because it makes you feel like you're saving money.

Unfortunately, the free fixture with purchase is not the most beneficial option for you because it becomes a billboard for that manufacturer and removes the focus from your products to the architecture of the display. Investing in consistent displays throughout your retail area is the best way to display products. Your displays are there to enhance product, not detract. Keeping everything clean and uncluttered helps maintain a fresh look.

When we re-merchandised this salon with Smart Fixtures, we tripled his sales. He is now paying his rent with his retail sales. See the before and after photos.

Also, remember to keep your displays full with products! You need to show you're serious about what you do and you believe in the products you're selling.

Merchandising Tip: Nesting Tables

Impulse purchases make up 70% of all purchases. Nesting Tables encourage your customers to interact with products and also help establish promotions and new products. They present products clearly and directly to the client. 67% of people who interact with a product will purchase. Many successful retailers today display their products on nesting and display tables (think Bath and Body, Victoria's Secret, Old Navy, etc.) because they have been proven to boost sales.

Salon Academy - Retail Area

Store Plan

Gourmet Food Franchise

Gourmet Food Chain

Starbucks Kiosk Display

Retail update with custom displays